The Greensulators
We are an energy conservation firm that specializes in cellulose insulation, air sealing packages and energy audits.
Lately, I find myself thinking about maintaining the status quo and how to avoid falling into this pitfall. So many of us business owners are trying to find ways to hold on to our businesses. A lot of these strategies include trying the same old ways of business; Print ads, radio……all of the traditional media. The problem for a lot of us is, it’s not working!
I’ve been banging my head against the wall for the last year trying to find the right formula. I recently read a book titled “Crush it” by Gary Vaynerchuk. Let me tell you, it was an eye opener. Gary shows us how to use social networking sites to brand ourselves and our companies. It’s about being honest and being yourself. People can always see through the B.S.! And it’s about good old fashioned hard work.
I’m making a commitment to market exclusively on social networking sites like Tumblr, Facebook, Twitter, Linkedin and my website, www.thegreensulators.com
I truly believe that this is the future of business marketing. The beauty of it all is that it’s FREE! Business owners need to stop thinking how to stop the bleeding…sometimes surgery is the answer. Maybe it’s time to flip your whole business model on it’s head and adapt to the changing economy.
Who’s going to save the newspapers? What’s going to save bookstores? Nobody and nothing will save these. The world is changing and we need to embrace change instead of trying to save everything. Maybe it’s not such a good idea to go down with the sinking ship. I truly believe the best thing to do is adapt to the new world and pave your own way to success.
Stop following the old formulas. They’re not going to work anymore.
